Bigger vehicles account for nearly half of Honda’s record July sales

• American Honda sets new all-time record for total truck sales and a July record for total vehicle sales
• Honda Division truck sales reach an all-time monthly high with 68,518 sold, an increase of 12.2 percent
• Honda CR-V shatters all-time monthly record on sales of 36,017, a 13.3 percent increase
• Honda Civic sets new July record; joined by the Accord with sales of over 31,000 units
• New 2017 MDX and NSX deliveries boost Acura in July

The U.S. auto market may be cooling, but Honda Motor Co. isn’t. The automaker Tuesday reported a 4.4 percent increase in sales for July to 152,799 vehicles, with credit largely going to its light Honda truck lineup, which was up 12.2 percent to 68,518 units in the month.

The Honda Ridgeline was on display at the North American International Auto Show in Detroit this year. Ridgeline combines the functionality of a truck with an interior that features upscale amenities, seating for 5 and up to 109 cu. ft. of interior space. With 280 hp, an available intelligent AWD system and unit-body construction, the Honda Ridgeline is always raring to go, no matter the terrain.

The North American International Auto Show (NAIAS) is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles (OICA), the Paris-based alliance of automotive trade associations and manufacturers from around the world.

American Honda Motor Co., Inc. today reported July sales of 152,799 Honda and Acura vehicles, a 4.4 percent gain over last July and a new July record. Total American Honda truck sales set a new all-time monthly record of 77,740 sales to jump 10.1 percent. The Honda Division set a new July total vehicle sales record, rising 5.9 percent on sales of 139,125, while Honda trucks set an all-time monthly record with a 12.2 percent increase on sales of 68,518 vehicles. Honda car sales were up 0.4 percent for the month, netting 70,607 sales. The Acura Division, though gaining momentum with the launch of key new models, posted July sales of 13,674, a decrease of 8.3 percent versus last year.

With strong retail customer demand driving Honda’s record U.S. production in the first half of 2016, Honda sales posted another record in July with continued strong demand for both cars and trucks. CR-V shattered its all-time sales record while the new Ridgeline pickup had a strong first full month of sales even as production continues to ramp up. Pilot and HR-V also were up as Honda trucks set a new all-time sales mark for the month. The new Civic continued its remarkable run with another record month in July.

CR-V sales rose to an all-time monthly record of 36,017 sales in July, an increase of 13.3 percent over last year. The Honda Civic broke a July sales record set in 2013, rising 5.8 percent on sales of 32,952 units Accord sales again topped 30,000 units, keeping sales of Honda’s three core models on track to top 1,000,000 units for the fourth consecutive year. Increases for both Fit and HR-V topped 25 percent in July while Pilot gained 8 percent

“The strong cadence of new Honda products we continue to bring to market has created extraordinary retail demand that is unprecedented in our history,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “With the Civic Hatchback on the way along with our step-by-step effort to fortify our truck business, we will continue to grow our sales through individual car buyers.”

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